JINJA ROUND ABOUT DESIGN CONCEPT

3D CONCEPT AERIAL VIEW

PERSPECTIVE 3D CONCEPT

Client brief :

prime media an out door advertisement company needed a proposal to put forward to the authorities that entailed redeveloping the jinja round about in away that ensured the tourism selling point of jinja is felt and also digital led screen advertisement is done by the company .

Design solution :

My proposal involved two items

1.A central pillar defined by bottom relief sculpture where the story of jinja could be told through the art on the walls , above it 4 advertisement screens would be placed creating a minimalistic tower but very eye catching and identifiable with the space.

2.Due to the alarm raised by locals of fear of maintanance of green , i opted to an interplay of a dry / rock garden mixed playfull with simple green defined by short grass and centralised accent cycad plants. this was to play out in two ways one to ease of access of the pillar with zero damage to the green and two ensure minimal maintenance costs.